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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Qian Zou

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Book Open access Jul 2026

Optimizing Marketing Subsidies via Counterfactual Learning with Asymmetric Reward Function

In marketing, optimizing subsidy allocation to maximize overall profits is of substantial economic importance. Prior research has employed treatment effect estimation techniques to identify subsidy-sensitive items and design corresponding allocation strategies. However, more accurate treatment effect estimations do not...

Xiang Li, Yanghao Xiao, Chun-Yuan Zheng et al. · 2 citations
Book Open access Jul 2026

Debiased Recommendation Beyond the Positive Propensity Assumption

This study theoretically shows that when zero-propensity samples exist, both IPS and DR estimators become biased, and proposes ExtraDebias method, which enables debiased recommendation in both non-extrapolation and extrapolation samples.

Yanghao Xiao, Hao Wang, Xiang Li et al. · 1 citation

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