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Qing-Hao Wu

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Review Open access Aug 2026

Analysing digital marketing strategies to enhance brand awareness: A case study of Ichyo Crepes - micro, small, and medium enterprise (MSME)

This study aims to analyse the effectiveness of digital marketing strategies in enhancing the brand awareness of Ichyo Crepes, a Micro, Small, and Medium Enterprise (MSME). The research employed a descriptive qualitative approach using a case study design. Data were collected through direct observation, in-depth interv...

Leoni Fitria Suryawati Dewi, I. M. Widiantara, Majid Wajdi et al. · 0 citations

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