Qiong-Qiong Gu

Dual-channel or BOPS? Return strategies in omnichannel with the presence of consumers’ anticipated regret

This study examines when an omnichannel retailer should adopt buy online and pick-up in store (BOPS) as a return channel and how consumers’ anticipated online and offline regret affect pricing, channel demand, profit, consumer surplus and social welfare. A game-theoretic model is developed for identical prod...