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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

R. Parmar

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Review Aug 2026

The Perception and Use of ChatGPT in Content Creation among Small Online Businesses: A Multiple Case Study

Investigating the perception and use of ChatGPT in content creation among small online businesses through a qualitative multiple case study approach concludes that ChatGPT is most effective when used as a collaborative content creation assistant rather than a replacement for human creativity.

R. Parmar, Prashant Sarothiya · 0 citations

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