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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

R. Prasad

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2 papers indexed here

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Review Open access Sep 2026

BEYOND SOCIAL MEDIA ADOPTION: EXPLAINING THE ADOPTION–OUTCOME DISCONNECT IN DIGITAL MARKETING VALUE CREATION AMONG INDIAN MICRO AND SMALL ENTERPRISES

Social media marketing (SMM) gives micro and small enterprises (MSEs) relatively accessible ways to reach customers, communicate with markets and collect feedback, yet activity on social platforms does not necessarily produce equivalent customer or firm value. This study examines that distinction using survey evidence...

N. Veni, R. Prasad · 0 citations
Review Open access Sep 2026

When Digital Capability is Not Enough: Digital Competence, Organisational Readiness and an Integrated Pathway for Social Media Effectiveness in Indian Mses

This paper examines whether digital competence and organisational readiness independently explain social-media marketing effectiveness among Indian micro and small enterprises (MSEs), and develops an empirically disciplined integrated model for future testing. The analysis is based on the N=400 survey dataset reported...

N. Veni, R. Prasad · 0 citations

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