Author

Radoslav Baltezarević

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Open access Aug 2026

AI-BASED SENTIMENT ANALYSIS AS A DRIVER OF DIGITAL MARKETING TRANSFORMATION THROUGH CONSUMER PERCEPTIONS, ONLINE SENTIMENT AND PURCHASE BEHAVIOUR

Understanding the emotions and attitudes of consumers expressed in the digital environment is one of the key challenges of modern digital marketing. Although AI-based sentiment analysis is increasingly used to interpret user-generated content, a limited amount of research simultaneously considers its perception along w...

Stefan Krsmanović, Radoslav Baltezarević · Oditor · 0 citations

Open access Aug 2026

Enhancing Human-Machine Cooperation through the Integration of Empathetic AI into Corporate Cybersecurity and Forensic Operations

It is undeniable that empathic artificial intelligence has the potential to create security ecosystems that are more adequate, reliable and above all focused on human needs, but only if it is smartly implemented.

Radoslav Baltezarević, Marko Stanojević, Danilo Izgarević et al. · International Journal of Cog... · 0 citations