Open access
Sep 2026
The Visual Influence of Food Photos on Kozy Lab's Instagram Account on Consumer Engagement
The development of social media has created new opportunities for culinary businesses to promote their products through visual content. Instagram, as a visual-based platform, allows businesses to present food products through attractive food photography that may encourage consumer interaction. This study aims to determ...
Jhody Saputra, Rahma Santhi Zinaida
· Jurnal Ilmiah Mahasiswa · 0 citations