Review
Open access
Sep 2026
AI-Powered Personalization at Work and in the Market:Examining the Convergence of Employee Experience and Customer Engagement
Results support a reciprocal employee–customer spillover, identify algorithmic transparency and privacy concern as opposing boundary conditions, and show that convergence rather than raw capability is the stronger proximal driver of dual-sided value.
Anurag, S. Sachi, Ashok Kumar et al.
· Journal of Asia Entrepreneur... · 0 citations