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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Ramlah Astuti

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Review Open access Sep 2026

The Effect of Electronic Word of Mouth and Online Customer Review on Purchase Decision Through Customer Trust on Erigo Products on the Shopee Platfrom

This study aims to analyze the effect of electronic word of mouth and online customer reviews on purchase decisions through customer trust in Erigo products on the Shopee platform. The development of e-commerce has encouraged consumers to increasingly rely on digital information, such as user reviews and experiences, b...

Randy Gustiana Putra, Ramlah Astuti, Yono Maulana · 0 citations

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