Sep 2026
Flattery from robots, praise from humans: building consumer trust and comfort
This study aims to investigate how the interaction between service agent type (robot vs human) and language style (flattery vs praise) influences customers’ psychological comfort, alongside the dual mediating roles of affective and cognitive trust and the moderating role of emotional sensitivity. Drawing on...
Ran Liu, Chun-Li Ji, Catherine Prentice
· International Journal of Con... · 0 citations