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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Rashed Chowdhury

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Review Open access Aug 2026

Consumer behaviour at the bottom-of-the-pyramid: A systematic review of rural marketing, brand trust, and distribution challenges

This systematic review examines consumer behaviour at the bottom of the pyramid through three connected domains: rural marketing, brand trust, and distribution challenges. The review treats low-income rural markets as socially embedded exchange systems rather than as simplified versions of mainstream consumer markets....

Samira Nuzhat, Rashed Chowdhury, Tilottama Ahmed et al. · 0 citations
Review Open access Jul 2026

Digital transformation capability in higher education management reframing leadership, data governance, and institutional performance

The findings show that digital transformation is not only a technological process but also a strategic and governance oriented capability through which leadership capacity, data responsibility, institutional readiness, policy alignment, and performance expectations are negotiated.

Rashed Chowdhury, Samira Nuzhat, Umme Kulsum et al. · 0 citations

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