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Ratlan Pardede

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Open access Oct 2026

The Influence of Website Quality and Social Media Marketing on Purchase Intention with Brand Awareness as a Mediation Variable: A Study on B2B Customers of PT. Sumberparts Berindo

This study aimed to examine the effects of website quality and social media marketing on purchase intention, both directly and indirectly through the mediating role of brand awareness, among business-to-business (B2B) customers of PT Sumberparts Berindo, a distributor of mechanical components, including bearings and po...

Denny Timothy Dian Priesta, Ratlan Pardede · 0 citations

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