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Raymond Patrick Mutura

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Review Open access Aug 2026

Technological Factors and Digital Innovation Adoption: Insights from Family-Owned MSMEs in an Emerging Economy

Innovation through digital technologies, or digital innovation adoption (DIA), is of great importance to the success of family-owned micro-, small- and medium-sized enterprises (MSMEs) in today’s rapidly changing digitally driven business environment. These digital changes, which impact markets and business models, as...

Raymond Patrick Mutura, S. Farrington, Elmarie Venter · 0 citations

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