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Author

Raza Ali

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Open access Sep 2026

Examining the Mechanism of Corporate Social Responsibility Types-Customer Loyalty relationship in Pakistan the Mediating Role of Corporate Reputation

Purpose: Drawing on Stakeholder Theory, this study investigates the indirect effects of types of corporate social responsibility (CSR), namely economic, legal, ethical, and philanthropic CSR, on customer loyalty in the context of multinational Fast Moving Consumer Goods (FMCG) companies, in Pakistan. For this purpose,...

Zerlish Ali Syed, Raza Ali · 0 citations

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