The adoption of the Quick Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) in Cianjur Regency continues to increase, yet the intention to use it is still influenced by several factors. This study examines the effects of ease of use, security, and trust on the intention to use...
S. Azahra, Rinto Rivanto, Reni Febrianti· Ilmu Ekonomi Manajemen dan A...· 0 citations
This study examines the effects of accounting literacy and financial recordkeeping digitalization on business resilience among culinary MSMEs in Kramat Jati District and tests accounting information quality as a mediating variable. A quantitative approach was applied using Structural Equation Modeling–Partial Least Squ...
Novia Prasiantiwi, Neneng Suryani, Reni Febrianti· Ilmu Ekonomi Manajemen dan A...· 0 citations
The rapid development of digital technology has encouraged culinary Micro, Small, and Medium Enterprises (MSMEs) to utilize digital marketing and marketing capability to enhance competitive advantage and marketing performance. This study aims to analyze the influence of digital marketing and marketing capability on the...
Tegar Pasha Akbari, Reni Febrianti, Mansur Sapparang· Ilmu Ekonomi Manajemen dan A...· 0 citations
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