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Research Scholar R. Keerthana

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Review Open access Sep 2026

Opportunities and Challenges of Technology Adoption in Customer Service in the Hotel Industry - A Conceptual Study

The hospitality industry is facing a pervasive technological paradigm shift driven by Artificial intelligence (AI) and automatic communication tools like chatbots. This study examines the role of chatbots and technology in improving personalized guest experience and operational efficiency through literature review. Eve...

Research Scholar R. Keerthana · 0 citations

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