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Author

Retno Sawitri

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Review Open access Sep 2026

The Influence of Brand Image and Promotion on Purchasing Decisions at the Aiko Kademangan Organic Porridge Outlet, South Tangerang

This study aims to analyze the relationship between brand image and promotion with purchasing decisions at the Aiko Kademangan Organic Porridge Outlet, South Tangerang, both partially and simultaneously. This study employed a quantitative approach with a survey method. The population consisted of 3,084 consumers, with...

Retno Sawitri · 0 citations

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