Political Leadership, Communication Strategies, and Visibility on TikTok: Kamala Harris and Donald Trump in the 2024 U.S. Presidential Campaign
TikTok has become an increasingly relevant space for political communication, particularly during electoral campaigns and among younger audiences. This study compares how Kamala Harris and Donald Trump used TikTok during the 2024 U.S. presidential campaign, focusing on posting patterns and the formal features of conten...