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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Rico Syahputra

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Open access Oct 2026

THE EFFECTS OF EXPERIENTIAL MARKETING, SOCIAL MEDIA MARKETING, AND DESTINATION IMAGE ON TOURISTS’ VISIT INTENTION IN POST-FLOOD COASTAL ECOTOURISM IN LANGSA CITY

Coastal ecotourism destinations are particularly vulnerable to environmental disturbances, including floods, which may disrupt tourism activities and weaken tourists’ perceptions and willingness to visit. This study aims to examine the effects of experiential marketing, social media marketing, and destination image on...

Muhammad Ridwan Verinanda, Rico Syahputra, Adam Oberai · 0 citations

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