Riduan Arifin

DIGITAL MARKETING DAN PERILAKU KONSUMEN PANGAN PADA ERA PLATFORM ONLINE: PERAN INFORMASI DAN KOMUNIKASI PEMASARAN

The development of digital technology has transformed marketing activities and consumer behavior in obtaining and selecting food products. Online platforms and social media enable businesses to deliver product information more widely, rapidly, and interactively. At the same time, consumers face increasing amounts of in...