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Rike Setiawati

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Open access Sep 2026

The Impact of E-Commerce, Social Media, and Fintech on Customer Satisfaction in The Food and Beverage SME Sector in The City of Jambi

This study aims to analyze the effect of e-commerce, social media, and fintech on customer satisfaction in the culinary MSME sector in Jambi City. This study is motivated by the development of digital technology that has encouraged changes in consumer behavior toward digital based transactions. The research method used...

Revany Fadilla Utari, Rike Setiawati, Raja Sharah Fatricia · 0 citations
Review Open access Sep 2026

Pengaruh Literasi Keuangan Digital, Gaya Hidup, dan Kemudahan Penggunaan Aplikasi Online terhadap Perilaku Konsumtif Generasi Z di Kota Jambi

This study aims to examine the influence of digital financial literacy, lifestyle, and ease of use of online applications on the consumer behavior of Generation Z in Jambi City. A quantitative approach with a survey strategy was used in this study. A total of 156 respondents were selected using a purposive sampling tec...

Lala Lala, Rike Setiawati, Besse Wediawati · 0 citations

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