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Rina Juwita

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Open access Sep 2026

Communication of Symbolic Meaning in Bag-Charms Trend as an Interaction Mode among Gen Z

This study investigates the bag-charms trend among Gen Z as an interactive, culturally mediated communication process. By synthesizing George Herbert Mead and Herbert Blumer’s framework of Symbolic Interactionism with Consumer Culture Theory (CCT), this paper examines how micro-accessories function as active non-verbal...

Erin Trislinanda, Rina Juwita, K. Sary et al. · 0 citations

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