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Rita Komaladewi

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Open access Sep 2026

Social Media Influencers and Destination Choice: Evidence from Indonesian Tourists’ Intention to Visit Switzerland

Social media has transformed how tourists search for information and evaluate destinations, making influencer marketing an important promotional strategy. However, limited empirical evidence explains how influencer-generated content shapes Indonesian tourists' intention to visit long-haul destinations such as Switzerla...

Zalfa Meysha Adrelin, Rita Komaladewi · 0 citations

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