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Rohit Dhyani

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Review Aug 2026

Revisiting the Technology Acceptance Model: A Trust-Centric Approach to E-Commerce Adoption

With the rise in online shopping activities, there is now a greater necessity to understand how technology-related perceptions and usage of platforms affect consumer trust. Using the modified Technology Acceptance Model, this research investigates the linkages between perceived ease of use, perceived usefulness, attitu...

Rohit Dhyani · 0 citations

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