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Author

Rohit Prasad

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Review Sep 2026

The influence of social media on users’ intention to participate in clinical trials: a cross-country analysis using an adapted technology acceptance model

This paper aims to examine the influence of social media advertisements on users’ behavioral intentions (BI) to participate in clinical trials. Specifically, it investigates the role of perceived ease of use (PE) in shaping attitudes toward social media advertisements on clinical trials and evaluates the moderating...

Rohit Prasad, Ramanathan S, Ankit · 0 citations

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