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Oct 2026

Who benefits from behavior-based pricing? A duopoly market analysis of online platforms and chain stores

With the rapid growth of e-commerce and big data technologies, firms increasingly leverage consumers' historical purchasing behavior to implement price discrimination, commonly referred to as behavior-based pricing (BBP). This study examines whether BBP benefits online platforms and offline chain stores and identif...

Hua-Qing Hu, Shu-Xiao Sun, Xuan Wu et al. · 0 citations

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