Open access
Oct 2026
More than a view: How the sensory depth of virtual tourism stimulates on-site travel intention
We conducted two contextual experiments to contrast the effects of a traditional medium and the immersive medium of virtual tourism on participants' sense of presence and on-site travel intention. Incorporating emotional experiences and visual perception as key variables, we employed cognitive–affective–conative theor...
Yun-Han Li, Ye-Lin Fang, Zhen-Fang Huang et al.
· Social Behavior and Personal... · 0 citations