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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Rostyslav Okrepkyi

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Open access 2026

The role of artificial intelligence in marketing process management

The article examines the role of artificial intelligence (AI) in the management of enterprise marketing processes in the context of the digital economy and increasing competitive pressure. The relevance of AI as a tool for the transition to data-driven marketing management is substantiated, as it makes it possible to i...

Volodymyr Dudar, Rostyslav Okrepkyi · 0 citations

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