Review
Open access
Sep 2026
Customer-Anchored Capability Conversion in MSMEs: Business Model Innovation
Digital technology adoption does not necessarily lead to immediate improvements in the financial performance of micro, small, and medium-sized enterprises (MSMEs). Its benefits become evident only when business owners are able to align technological opportunities with customer knowledge and translate them into relevant...
R. Rahmatia, Asraf Yunus, Rudin Rudin
· Jurnal Riset Multidisiplin d... · 0 citations