COMMERCE, MANAGEMENT, AND BUSINESS EDUCATION IN THE DIGITAL ERA: INTEGRATING EDUCATIONAL TECHNOLOGY, DIGITAL COMPETENCIES, AND ENTREPRENEURSHIP EDUCATION
The increasing adoption of digital technologies has transformed the landscape of commerce, management, and business education worldwide. Educational institutions are redesigning teaching approaches, curricula, and learning environments to prepare graduates for an economy driven by technological innovation. This paper investigates three interconnected dimensions of this transformation: the integration of Educational Technology (EdTech) into business education, the development of digital competence among learners, and the emergence of digital entrepreneurship education as an essential component of modern business training. Drawing upon current academic literature, empirical studies, and industry evidence, the paper argues that digital transformation represents more than the introduction of technological tools into classrooms. Rather, it signifies a comprehensive change in instructional practices, curriculum design, institutional strategies, and graduate skill requirements. The study examines the application of adaptive learning technologies, business simulations, cloud-based learning platforms, and artificial intelligence in commerce and management education. It further explores internationally recognized digital competence frameworks that guide curriculum development and analyzes how entrepreneurship education has evolved to incorporate digital innovation and technology-enabled business creation. The paper also discusses major implementation challenges, including disparities in digital infrastructure, limited institutional capacity, concerns regarding ethical use of artificial intelligence, assessment of digital competencies, and unequal access to technological resources. Finally, recommendations are presented for higher education institutions, policymakers, and curriculum developers seeking to strengthen business education in response to the demands of the rapidly evolving digital economy.