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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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S. A. Jude Leon

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Review Open access Sep 2026

Role of Entrepreneurial Marketing on the Marketing Performance of Small and Medium Enterprises (SMEs) in Sri Lanka

Small and Medium Entreprises (SMEs) play a vital role in economic growth in Sri Lanka. Marketing is one of the leading challenges encountered by SMEs and marketing skill deprivation leads to entrepreneurial failures. Entrepreneurial Marketing (EM) has emerged as a strategic approach that enables SMEs to overcome these...

S. A. Jude Leon · 0 citations

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