Review
Open access
Aug 2026
The Generative AI Revolution in Digital Marketing: Opportunities, Implementation Barriers, and Strategic Future Directions
It is concluded that GAI offers unique chances for creativity but that its effective use requires a balance between technology efficiency, ethical openness, and strategic human oversight, and that a change towards a more mature governance system is argued.
Nafiz Mahmud Khan, Hisham Mahmood, Sumaiya Akther et al.
· Journal of Economics, Busine... · 0 citations