S. Arulraj

RURAL CONSUMERS AND ELECTRIC VEHICLES: A NOVEL CONTEMPORARY EXPLORATION OF AWARENESS, PERCEPTION AND SATISFACTION INFLUENCING BUYING BEHAVIOUR IN SELECTED DISTRICTS OF TAMIL NADU

The transition from conventional vehicles to electric vehicles (EVs) is increasingly important for sustainable mobility, energy security, and environmental protection. Although EV adoption is expanding in India, research has largely focused on urban consumers, with comparatively less attention to rural consumers in Tam...