This study examines how artificial intelligence (AI) creates strategic value in supply chain management (SCM) by integrating technological capabilities, organizational agility, and human expertise. Using a mixed-methods design, the study combines quantitative survey data from 250 global supply chain executives with thr...
S. Dzreke· International Journal of Man...· 0 citations
This study examines how artificial intelligence (AI) capabilities contribute to marketing value creation and competitive advantage by integrating customer data, marketing intelligence, operational execution, and human strategic oversight. An explanatory sequential mixed-methods design combined a survey of 300 marketing...
S. Dzreke· International Journal of Man...· 0 citations
This article challenges the dominant "Artificial Intelligence (AI) dilemma" narrative—a simplistic trade-off between productivity and employment—as a categorical fallacy that fails to account for significant disparities in labor market outcomes across economic sectors. The Sectoral Trilemma is introduced as a fundament...
S. Dzreke, S. Dzreke· Computer Science & IT Re...· 0 citations
This research asserts that reduced working hours are a contingent institutional accomplishment rather than an inevitable technological outcome, moving beyond discussions of technical competence and offering a pragmatic yet critical perspective for assessing the viability of a reduced workweek in the era of artificial i...
S. Dzreke, S. Dzreke· Computer Science & IT Re...· 0 citations
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