S. F. Persada

Raising Awareness of Sustainable Village Tourism Through Social Media Content: A Case Study of Wringinanom, Malang, Indonesia

The potential of sustainable village tourism managed by local communities often faces promotional challenges. This study aims to measure how social media content influences tourists’ awareness of the existence of a village tourism destination in Wringinanom Village, Malang, Indonesia. The method applied in this study i...

Evaluating the Influence of Gamification Features on User Repurchase Intention in E-Commerce Systems

This study analyzes how gamification can influence users’ repurchase intention in e-commerce by integrating the Hedonic-Motivation System Adoption Model (HMSAM) and the Theory of Planned Behavior (TPB) using survey data from 195 users analyzed with PLS-SEM. The results show that hedonic factors, such as Curiosity and J...

Internet of Things Business Model: Incorporating Three Stage Analyses on Technology Acceptance