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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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S. K

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Open access Sep 2026

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN MYSURU,  THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN MYSURU

This study explores the impact of social media marketing (SMM) on consumer behaviour in Mysore, Karnataka, a Tier-II city experiencing rapid digital transformation. Positioned at the crossroads of traditional retail practices and emerging digital commerce, Mysore provides a critical yet under-explored context to unders...

S. K, Veena Rani K · 0 citations

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