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S. Luthfiyyah

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Review Open access Aug 2026

The Influence of Green Marketing and Electronic Word of Mouth (E-Wom) On Repurchase Intention with Brand Image as a Mediating Variable at Fore Coffee

The increasing consumer awareness of environmental issues and the rapid growth of digital technology have encouraged companies to adopt more sustainable and technology-based marketing strategies. This study aims to analyze the influence of green marketing and electronic word of mouth (E-WOM) on repurchase intention wit...

S. Luthfiyyah, E. Rini, B. Sembiring · 0 citations

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