Skip to content

Author

S. Manjunath

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Oct 2026

Perceived Authenticity in Digital Green Marketing: Its Influence on Green Trust and Purchase Intention Towards Eco-Friendly Products

The rapid expansion of digital media has changed how brands communicate environmental responsibility and promote eco-friendly products. Consumers are increasingly exposed to sustainability claims through social media, websites, digital advertising, online reviews and other digital channels. In this environment, the per...

Nisha M. P., S. Manjunath · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.