S. Moghavvemi

Seeing is believing? How VR and 360-degree video bypass trust to drive approach tendencies in Airbnb advertising

This study investigates the comparative effectiveness of virtual reality (VR), 360-degree video, and static images in the sharing economy by updating the stimulus-organism-response framework through theories of embodied cognition. It explores how technological stimuli (interactivity and vividness) interact with a consu...

How large-scale multi-user virtual reality tours generate dissatisfaction that encourages interest in physical heritage destinations

From Conduit to Compliance Node: The Institutional Evolution of Supply Chain Intermediary Liability in China’s Anti-Counterfeiting Regime, 1979–2026

Background: Counterfeit goods realize illicit value only when moved, mainly by logistics intermediaries rather than counterfeiters, so how the law treats these intermediaries determines where enforcement can bite. This review traces the policies, laws, literature, and data relevant to China’s anti-counterfeiting landsc...