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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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S. Moki

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Review Open access Sep 2026

Integrating Technology Acceptance and Uses & Gratifications Frameworks to Expound on the Perceived Popularity of TikTok in Cameroon

This study investigates how structural variables like Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) combine with socio-psychological gratifications (information, entertainment, education and socialisation) to propel TikTok’s popularity. Using a quantitative survey design, empirical data were collected from...

S. Moki · 0 citations

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