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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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S. S

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2 papers indexed here

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Open access Aug 2026

The Influence of HR Analytics on Marketing Performance: A Data Driven Synergy

As more and more data becomes available, both organisational and customer, it is becoming more possible for HRM and marketing to become more integrated. This research explores the impact of HR analytics on marketing performance, focusing on innovations created by bringing together HR capabilities, workforce choices, cu...

Dhyana Sharon Ross, Tamanna Agarwal, A. Todmal et al. · 0 citations
Review Open access Aug 2026

Strategic HRM and Digital Marketing Integration for Enhancing Online Customer Ratings

The advent of digital platforms has revolutionized the customer interaction of organizations and online ratings and reviews can make or break the brand image and business performance. Although digital marketing strategies have been found to affect customer perceptions, the effect of Strategic Human Resource Management...

D. Varghese, J. Ganesan, Shanu Singh et al. · 0 citations

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