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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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S. Sands

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Open access Sep 2026

Beyond engagement rates: how opinion leadership and parasocial interactions drive virtual influencer effectiveness

This study examines the psychological and behavioral mechanisms driving the success of AI-powered virtual influencers. Drawing on the Stimulus-Organism-Response framework, the study investigates how specific digital stimuli, including posting frequency, credibility, visual attractiveness, and expertise, trigger inter...

P. Korzyński, Olga Protsiuk, Fang Wang et al. · 0 citations

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