Author

S. Shahid

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Open access Sep 2026

When Artificial Intelligence (AI) Becomes Part of the Message: AI Disclosure and the Signaling Value of Social Media Influencer Reputation

The increasing use of AI in influencer marketing is changing how consumers interpret established credibility cues. This study examines whether AI disclosure alters the signaling value of social media influencer reputation (SMIR) in shaping consumer responses towards online private label brands (OPLBs). Drawing on signa...

Maleeha Shahid Sameeni, Zara Imran, Faisal Qadeer et al. · Pakistan Journal of Commerce... · 0 citations

Open access Aug 2026

Rapping Gender: A Foucauldian Discourse Analysis of Gender Representation in Contemporary Pakistani Hip Hop

This study explores how gender roles are constructed and represented in contemporary Pakistani hip hop and rap music. In a society where patriarchal norms are deeply entrenched, music serves both as a reflection of dominant ideologies and as a potential space for contestation. Drawing on Michel Foucault’s theories of d...

Dua-e-Taqdees Syed, S. Shahid, M. Sameeni et al. · Journal of Regional Studies... · 0 citations

Review Open access Aug 2026

Underutilized Tropical Fruits for Functional Foods: Phytochemistry, Processing, and Translational Challenges

Tropical fruits that are underutilized have the potential to significantly improve dietary diversity and sustainable food systems. They are a commercially underutilized but scientifically validated source of functional food ingredients. This review critically analyzes their phytochemical diversity, processing technol...

Ali Hassan, F. H. Awlqadr, S. Shahid et al. · International Journal of Foo... · 0 citations