The Fast-paced development of digital technologies has positively influenced accounting practices by enhancing the process of recording, processing, analyzing and reporting financial information. Technology-driven cost accounting practices in audit firms are helpful in the process of monitoring expenditures, preparing...
M. Divya, S. Sudha· International Journal of Adv...· 0 citations
Social media marketing has proven to be one of the key tools that businesses use in establishing relationships with their customers, promoting their products and services and competing in today's highly digitalized environment. The sized businesses, having a well developed social media profile can prove crucial when it...
Arun Kumar, S. Sudha· International Journal of Glo...· 0 citations
Investigation of the relationship between customer engagement, service quality and perception about pricing and customer churn and customer retention in the IT industry finds that customer engagement, service quality and pricing perception had a significant impact on customer retention whereas customer churn was insign...
P. Arunmozhi, S. Sudha· International Journal of Inn...· 0 citations
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