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Aug 2026

Technology-Driven Cost Accounting Practices and their Impact on Operational Efficiency in Audit Firms

The Fast-paced development of digital technologies has positively influenced accounting practices by enhancing the process of recording, processing, analyzing and reporting financial information. Technology-driven cost accounting practices in audit firms are helpful in the process of monitoring expenditures, preparing...

M. Divya, S. Sudha · 0 citations
Aug 2026

A Study on the Effectiveness of Social Media Marketing in Digital Experience

Social media marketing has proven to be one of the key tools that businesses use in establishing relationships with their customers, promoting their products and services and competing in today's highly digitalized environment. The sized businesses, having a well developed social media profile can prove crucial when it...

Arun Kumar, S. Sudha · 0 citations
#software testing Review Sep 2026

Determinants of Customer Churn and Retention in the IT Industry: An Empirical Analysis

Investigation of the relationship between customer engagement, service quality and perception about pricing and customer churn and customer retention in the IT industry finds that customer engagement, service quality and pricing perception had a significant impact on customer retention whereas customer churn was insign...

P. Arunmozhi, S. Sudha · 0 citations

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