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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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S. Sukanta

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Open access Oct 2026

Trust-Based Marketing Model in Promoting the Adoption of Sustainable Agricultural Products in Indonesia

This study develops and tests a trust-based marketing model to promote the adoption of sustainable agricultural products, specifically hydroponic vegetables, in modern markets in Karawang, West Java, Indonesia. The increasing demand for healthy and environmentally friendly food has not necessarily translated into wides...

S. Sukanta, A. Suhara, Andriasan Sudarso et al. · 0 citations

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