S. Tkachuk

STRATEGIC MANAGEMENT OF COMMUNICATION PROCESSES IN PUBLIC ADMINISTRATION IN THE CONTEXT OF DIGITALIZATION

The paper analyzes e-democracy as a “bottom-up” mechanism that enhances transparency and allows citizens to participate directly in decision-making through tools like electronic petitions, participatory budgeting, and online consultations and concludes that harmonizing domestic legislation with European standards and creating specialized communication units are vital for avoiding politicized propaganda and ensuring professional governance.