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S. Were

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Review Open access 2026

Cost leadership Strategy and Performance Supermarkets in Kenya

The business environment is often turbulent and chaotic in nature, and this calls for rapid response strategies to ensure the sustainability of the business in the competitive environment. This study aimed to examine the influence of cost leadership strategy on the performance of supermarkets in Kenya. This study adopt...

Onesmus Mutisya Muia, T. Senaji, S. Were · 0 citations

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