Sachin Bhatnagar

Crafting Narratives: Digital Storytelling and the Conveyance of Cultural Significance in Indian Artisan Ventures

The importance of Indian handicrafts extends beyond the tangible attributes of a product. Expertise in craftsmanship, artisan identity, regionality, cultural recollection, and manufacturing methods can shape consumer perceptions and appreciation of handcrafted goods. However, these intangible elements may not be readil...