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Sachin Gupta

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Sep 2026

EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer Experiments

By incorporating many unaltered product texts into experiments, BRIDGE enhances the realism, generalizability, and practical relevance of consumer research in information-rich environments.

Anirban Mukherjee, Hannah H. Chang, Sachin Gupta · 0 citations

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