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Sadhvi Sharma

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Review Open access Aug 2026

Green Claim Specificity in Sustainability Advertising: A Systematic Review and Future Research Agenda

Purpose - The increasing use of environmental claims in advertising has intensified concerns regarding their credibility, verifiability and potential to mislead consumers. This study systematically reviews how green claim specificity influences consumer responses to sustainability advertising, with particular emphasis...

Sadhvi Sharma, R. Joshi · 0 citations

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